Digital Communication 3209G

This course provides hands-on experience with using major and alternative social media tools such as blogs, wikis and social networking websites within an organizational context. Relevant issues such as user privacy, social media policies, effective planning and implementation and organizational impact will be addressed. This course is a study of the principles and production of social media, their strategic and tactical uses. Students will gain an understanding of online information architecture and organization. Emphasis will fall on the professional and applied purposes of platforms.